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SA Design CT542

BOOK SELLING MUSCLE CARS

SA Design CT542

840-CT542

made in usa
jegs shipping
Estimated ship date 12/01/17 if Ordered Today
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SA Design CT542 BOOK SELLING MUSCLE CARS $39.95
Book: Selling the American Muscle Car:
Marketing Detroit Iron in the 60s and 70s
  • Author: Diego Rosenberg
  • Pages: 192
  • Photos: 145 b/w & 290 color
  • 10 x 10"
  • Hardcover

  • This informative and entertaining book contains some of the most clever marketing campaigns auto manufacturers created to entice buyers to head to the dealerships to buy their popular 60s and 70s muscle cars. Author Diego Rosenberg includes the catchy marketing campaigns from each manufacturer's approach in vying the attention of buyers, by sharing the comical to dead serious gimmicks and tactics that they used.

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