Rugged Ridge is based in Georgia as a division of OMIX-ADA, the leader of replacement parts for Jeep vehicles. Rugged Ridge was created in response to the increasing demand for aftermarket Jeep parts. They've designed over 500 products with plenty more in the works. Bestsellers include fender flares, floor liners, and interior consoles. Rugged Ridge: Where quality meets functionality. Continue to browse JEGS.com... you're at the right place for the right price!