Started in 1983 in England, Superchips was a forerunner in the tuning of cars with computer-controlled fuel injection. Their initial focus was "the British racing community" yet, currently headquartered in Florida, the reach of Superchips extends well beyond the Atlantic Ocean. Still among the industry's best, Superchips Handheld Programmers tune late model applications throughout the powerband for consistent results. They also increase horsepower significantly, improve drivability, and optimize fuel efficiency. MSD Performance acquired Superchips in 2005 to continue the tried-and-true tuning tradition.