Ken Callison held an interest and showed a talent for machining trick parts for his own and his friends' rod projects. In 1983 a fellow Ypsilanti Area Street Rods member asked him to machine a billet aluminum steering column.

Ken produced the first of many thousands of ididit columns shortly after and demand grew quickly. First one rodder wanted one, then a friend would see it and ask Ken to make one like it. By 1985 Ken and his son Scott were in a steadily growing business. Ken believes if you can't proudly say "I DID IT !" the ididit component should not be shipped. JEGS stocks ididit parts at the guaranteed lowest price.