The reinforcement behind the fascia is what actually carries load in a front impact and what holds the fascia in shape the rest of the time. It is a structural part, so a bent one should be replaced rather than pulled back straight, because the crush characteristics are engineered in and cannot be restored by hand.

Mopar Accessories 68104942AD Front Bumper Reinforcement, Upper Center, Features:

• Fits select Ram 1500 and Ram 1500 Classic trucks.
• Front upper center position.
• Supports the front bumper fascia.
• Genuine Mopar structural component. Sold individually.